Radioactive Fish Sandwich for $3.33

Just saw a very weird commercial on TV for McDonalds-- selling fish sandwiches for $3.33. The commercial started with some guy in a boat, then there was this beeper going off, with a sound like a Geiger counter. He takes a handheld sensor that is beeping, and tracks it down to some guys in the boat eating fish sandwiches. The odd things are the implication that the fish is radioactive, particularly disturbing given the Fukushima catastrophe, that they would try to sell the sandwiches this way, then it's got the nuclear 33. So some interesting subtext there; curious if I'll see it again.